I’m a purpose driven leader, big thinker and change maker, having spent the last 15 years leading sustainability and purpose in Virgin’s biggest brand.

I’ve run projects and programmes, created new ways of doing business and led award-winning approaches to bringing to life brand-led social and environmental stories. I have experience, both agency side and in-house, of integrating and delivering positive societal change to drive brand advocacy.

More recently, I’ve focused on joining the dots between purpose, culture and strategy to create the right environment to drive transformational change – creating value for customers and the wider world.

I see business as a force for good; my view is that on their own, governments, social services and charitable organisations simply do not have the capabilities, mind-set and resources to solve today’s biggest social problems. Brands provide an unparalleled platform for change, innovative solutions and the ability to mobilise millions of people around the world. I bring people together from all sectors to build purpose-driven partnerships, coalitions and organisations that - when working together – can make the world a little better.

My philosophy is to love what you do and to do it brilliantly. I’m tenacious and curious - always trying to make what I do (and how I do it) infectious to those around me.

I’m currently on family leave; embracing my most important role as Mummy to our young sons Jack (aged three) and Alfie (aged four months).

In between going on bike rides, jumping in puddles and changing nappies, I proactively volunteer in my local community. I’m currently helping to establish a local community café - providing strategic guidance and running their marketing communications. I am also a Buddy Lead for Better Connected Beaconsfield managing 30 volunteers across the town to help combat loneliness and build community resilience.

When time allows, I’ve been taking on freelance projects to help small businesses become more impactful.

I also share my love of statement necklaces and trips away on Instagram, curating for others to find.