My why
I’ve always been thoughtful and organised, but as life became more complex and fast-moving, it became harder to hold onto the things that mattered most. Then life brought perspective - through loss, health scares and close calls - and everything shifted.
We live in a faster, noisier, more complex world, but better information alone doesn’t lead to better decisions. Human judgement, instinct and self-awareness still matter most. I believe thoughtfulness - how we think, decide and act - is what helps us stay grounded and live with more clarity and intention.
My mission is simple: to help people do good, feel good and live more thoughtfully. I do that through my podcast, exploring how leaders make decisions under pressure when the stakes are high and the consequences are human, and through my app, helping people capture, organise, and reflect on all that matters in their lives.
Everything I do is built
around one idea:
Helping people feel good, do good and live thoughtfully
What I’m building
As a Mummy to two young boys, I’m building a life and work that feels more intentional and flexible. I use my experience across sustainability, leadership and storytelling to bring clarity and thoughtfulness into different parts of life.
My focus areas:
Tech Founder: All That Matters App
Podcast Co-Host: Seat for Society
A simple, trusted space to capture memories, messages, and milestones - helping people stay organised and intentional about what matters most.
Exploring thoughtful leadership and decision-making - when the stakes are high and the consequences are human.
Author: Children’s Storytelling
Supporting parents and carers to navigate big questions - through storytelling and meaningful conversation support.
Consultancy: Businesses & Individuals
Helping people and organisations turn intention into action - through clearer, more purposeful and thoughtful decision-making.
My story and expertise
I spent 15 years leading sustainability and purpose at one of Virgin’s biggest brands, where I focused on shaping strategy, influencing policy, and helping organizations become a genuine force for good. That chapter was defined by the complex puzzle of translating high-level intention into everyday action.
Now, I’ve taken that same belief and expanded it into a new phase of work - focused on helping people do good, feel good, and live more thoughtfully. Through my podcast, I stay in the room with leaders making high-stakes decisions, and through the All That Matters app, I help people bring more presence to their own lives.
Real life: My "All That Matters"
When I’m not building or mentoring, you’ll find me with my husband and our two boys - on bike rides, jumping in puddles and fixing toy train tracks. This isn’t just work - it’s real life and my most important job is raising two thoughtful boys and creating a family environment that feels more intentional and grounded in what matters.