All That Matters app
A simple and secure way to capture memories, messages and milestones before they’re forgotten.
Life doesn’t happen in perfect journaling sessions. It happens on school runs, in voice notes to yourself, late-night thoughts and ordinary Tuesdays you simply don’t want to forget.
All That Matters lives in your pocket - ready when something matters. Use it for 30 seconds or 30 minutes. Open it. Write. Close it. Done.
No streaks. No pressure. No guilt. Just a reliable place for the things you’ll actually care about later.
The story behind
All That Matters
As a child, I held onto things - a best friend’s necklace at six, birthday cards I couldn’t throw away, home videos my dad filmed before it was the norm. Now, it’s a camera roll full of small, everyday photos and notes on my phone - moments I know I’ll want to revisit one day. Memories have always mattered to me. Not just the big ones - the in-between bits too.
I then became a Mummy, and it was no longer just about the memories I wanted to keep - it was about the ones I wanted our boys to have. The ones I’d leave behind. The proof of how deeply they are treasured.
The sudden passing of two friends, leaving behind young children; diagnoses of chronic urticaria, a bowel infection and asthma (including a moment where I genuinely feared I might not see my eldest start school); and witnessing a fatal car accident which remains with me - all brought into sharp focus how precious life is and how short it can be.
And all that really matters to me is that our boys know how loved they are. Not just in the everyday chaos - but in a way that lasts.
I had the best intentions to make this happen - completing childhood books, writing notes on big events and birthdays, recording the practical details of life for them just in case - but I never seemed to have the time. Everything ended up scattered or unwritten. I think we all tell ourselves the same thing: I’ll get around to it. And then life gets busy.
When maternity leave ended, I felt a pull. A strong sense that I needed to do something different - and not someday, but now. I wanted to feel calm, organised and confident that the important things were captured. And I knew I couldn’t be the only one. I spoke with friends and other parents and kept hearing the same thing - notes everywhere, things half-started, nothing in one place.
That’s when it clicked. This wasn’t just me. And I didn’t just want this for my family - I needed to build it for others too.
So I pivoted. I stepped away from a career helping big businesses be a force for good and poured that energy into something more personal and purposeful.
What this app actually does
All That Matters gives you one organised, secure space to:
- Capture everyday moments
- Record life lessons and reflections
- Store meaningful messages and milestone letters
- Keep family values and traditions together
Instead of scattered notes, endless screenshots, and voice memos you never listen to again - everything sits in one calm, structured place.
The result? What matters doesn’t get lost.
Download the app and let me know what you think!
